Bonn Group ropes in legendary actress Karishma Kapoor as brand ambassador for its healthy range of breads

Ludhiana, September 05, 2019 (Akash Sharma): Bollywood actress Karishma Kapoor, known for endorsing healthy diet and living from a very long time, has been signed by BONN Group of Industries for their healthy breads - portfolio.

Bonn Group, one of India’s leading manufacturers of baked products, launched their breads with an objective to introduce healthy breakfast habits among Indians who are increasingly falling prey to lifestyle diseases. They have a vast series of healthy breads which are vitamin enriched and are also boosted with the goodness of grain. It contains Flax seeds and have High-Wheat and Oat fibre.

Amrinder Singh, Director, Bonn Group of Industries said he is elated to have the celebrity collaboration with the brand, this shall definitely help in taking the brand to a next level.

“Bonn believes in persistent innovation and being the leaders in the Category, it is prime responsibility of the brand to keep striving for innovations and offer healthy and lifestyle products to their consumers. We are delighted to have Karishma Kapoor on board with a perfect fitment with the brand for promoting BONN Group’s all healthy breads in the portfolio. Not only does she epitomize our idea of healthy living and eating but also her commitment to fitness is also inspirational. With her huge fan following among all sections of people, we are sure she will help our brand establish a deeper connect with the consumer,” he said.

The Zubeidaa actress has been an active advocate of fitness and healthy lifestyles and is often seen posting pictures of her nutritious food habits on her social media pages. Karishma feels that her association with the brand comes naturally as the brand promotes healthy eating habits, which she herself practices in real life.

“Food is the ultimate deciding factor when it comes to a maintaining good health. In many ways, we are what we eat. It is therefore important to adopt healthy eating habits in our daily lives. With greater awareness, Indian consumers have been increasingly indicating preferences for variety and health in food choices. My association with NUHEALTH is close to my heart as the brand’s proposition of healthy and nutritious eating resonates with my idea of healthy living. I am looking forward to start my healthy and nutritious journey with Bonn’s NUHEALTH range of products,” said Karishma Kapoor about the association.