Usha International launches innovative Racer Chrome Fans

Usha brand ambassador, Narain Karthikeyan and Rohit Mathur, President, Electric fans and pumps, Usha International at the launch event of Racer Chrome fans

Ludhiana, March 04, 2020 (News Team): Usha International, one of India’s leading consumer durables brand has launched the new Racer Chrome Fans strengthening its existing Usha Racer Fan’s range. Unveiled by Usha Brand Ambassador and India's first Formula One Driver, Narain Karthikeyan, the Racer Chrome Fan boasts of features like ultra hi-speed, great air delivery, high performance, and attractive looks, making it a compelling buy for consumers who want to move beyond the regular.

The company also announced launching of 12 models further augmenting the already robust portfolio, ahead of the fans’ season. Designed for comfort, the latest range is packed with best-in-class features that offer cutting-edge technology and high air delivery. This is in line with Usha International’s commitment to constantly innovate and create products as per the evolving needs of the consumers.

Unveiling the Racer Chrome fan, Narain Karthikeyan interacted with the channel partners and high performing employees of the company and took them for an enthralling drive experience in the racing car, at Madras Motor Race Track.

Speaking at the launch event, Rohit Mathur, President, Electric Fans and Pumps, Usha International said, “Innovation, technological advancement and offering unique features to consumers has been at the core of our product philosophy.Attuned to the growing consumer needs, we will continue to delight our consumers with feature rich and unique products in the future too.We have identified South as one of the key potential growth markets in India and have been receiving a great response from the region.”

Commenting on the launch, Usha Brand Ambassador and India's first Formula One driver, Narain Karthikeyan, said, “I am delighted to be associated with Usha, one of India’s most loved and trusted brands. After the successful launch of Usha Racer Fans in 2019, they have now come up with Usha Racer Chrome Fans. The new range of the Racer Chrome Fans brings to my mind the thrill of me speeding on the track, the excitement, and the accompanying adrenaline rush. The Racer fans define the qualities of ultra-high speed, offering high performance technology, yet with a competitive tag.”

Available in 5 SKUs (4 colors) the Racer Chrome Fan comes with chrome ring and trims that enhance the looks. The fan can operate at low voltage, has ultra-high speed of 400RPM and the higher air delivery of 210CMM in the segment. Available at stores across India, the Racer Chrome fan comes with two years of warranty andis priced at INR 1850.